Innovative Products, Inc. was established in 1989 by Simon Shimonovitc,
President and Owner, to enhance marketing and sales of his new product,
the Traymate - a unique patented product he invented. The highly
successful marketing and sales were to be used as a leverage to
add new, innovative and unique products to the company inventory,
laying the foundation for who Innovative Products, Inc. has become
From its beginning, Innovative Products, Inc. focused in the development
and manufacturing of unique products in the US and abroad, based
on extensive connections with foreign manufacturers. Focusing in
well-defined markets and local niches, Innovative Products, Inc.
imports a wide range of products from several foreign countries.
Innovative Products, Inc. is a vendor to major retailers such as
Wal-Mart, mail order companies such as Starcrest of California,
and Publisher's Clearing House. We have also had items run with
the Home Shopping Network as well as QVC.
Many of our original products are continuously manufactured and
successfully sold - the Traymate and Traymate 3, the Massage Steering
Wheel Cover, the Electrostatic "Magic" duster, and the
Magic Cap - just to name a few.
Besides the above-mentioned best-sellers, we also offer a varying
line of gift, seasonal, housewares, and novelty items such as: